Designing the Future
Where creativity meets strategy
I’m a creative leader who loves to blend design, data, technology, and strategy to shape the future of customer experiences. My digital journey spans almost 20 years, covering everything from marketing innovation to eCommerce. I bring a wealth of expertise to every aspect of digital design. As the Global Lead for Experience Design at Merkle/dentsu CXM, I’ve spent my career turning bold ideas into game-changing solutions. From reimagining platforms to crafting human-centred strategies, I’m all about making a difference—one innovative experience at a time. I’m passionate about pushing the boundaries of design, data and technology to create solutions that resonate deeply with users and drive real business results.
Schedule Appointment
Ready to elevate your brand’s experience? Book a session with me to turn bold ideas into impactful realities, and explore how we can transform your digital presence with innovative strategies and design thinking.
CONTACT
+33 (0) 6 82 13 12 96
benoit.soucaret@gmail.com
www.linkedin.com/in/benoitsoucaret
Stories of collaboration & success
“Benoit is a fantastic creative director who I had the pleasure of working with for a number of years. He has deep UX and design knowledge that he applies to projects, frequently working on multiple projects to deliver that ‘X-factor’ to clients. Through his experience and knowledge, he can work with complex briefs, grasp client challenges and formulate well-founded insights. Working collaboratively with clients, Benoit deliver excellent work that demonstrates his understanding of their needs and over delivering on expectations and so he’s a great asset for your team.”
“Benoit is a master of his profession. He defiantly years ahead of anyone close, and it was a pleasure to work with him.”
“Benoit has exceptional insight and domain knowledge, not to mention his incredible ability to deliver quality across multiple projects at the same time!
He will always make time for you, listen and take on board any ideas and suggestions you may have. He is also an inspiring and trusted team manager, leading by example and enabling his team to grow. I consider Benoit to be a major asset to any company fortunate to work with him.”
“Myself and Benoit worked together on many projects and pitches during my time at LiveArea. It was always an enjoyable experience working with Benoit as he and his team got to the heart of how to really bring the brand to life across all channels for the customer, especially in Luxury where the vision and feeling need to be expressed in the best possible way. This is only possible through Benoit’s vast experience in working with many different luxury brands and many UX, CX and brand concept methodologies crafted uniquely to each of these very different customers he has worked with.”
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About Me
MY NAME IS Benoit.
I’m a creator at heart, driven by a love for design that makes a difference. Outside the boardroom, you’ll find me exploring the latest in tech, sketching out new ideas, or simply enjoying a long walk with our family dog, Alfie. I believe the best designs are those that connect on a human level—rooted in empathy, inspired by creativity, and crafted with care.
Let’s connect and create something extraordinary together.
What I Bring
Strategic Vision & Innovation
Creative Leadership
Experience Design
Business Savviness
Agile Problem Solving
Storytelling